What started as a quirky project during Covid-19 has blossomed into a lifestyle magazine dedicated to informing, inspiring and entertaining readers.
This woman-owned-and-run small business is based in the picturesque White River, Mpumalanga, but spreads its wings across South Africa through its editions in print and interactive digital formats.
We have seen everything from riots delaying our distribution to load shedding impacting our print schedule, botched bar codes, missing delivery trucks and more.
Nicky McArthur, publisher and editor-in-chief
Each edition offers content across its five pillars: Review (unveiling the latest and greatest in style, fashion, kids, technology, décor, literature, and wellness), Design (exploring architecture, art, and design profiles), Feast (indulging in the world of food and wine), Wanderlust (discovering the beauty of South African destinations), and People (spotlighting inspiring individuals who dazzle, captivate, and leave us in awe).
“It has been a rollercoaster these 36 months,” says Nicky McArthur, publisher and editor-in-chief.
“Sometimes it feels like for every step forward, we take five steps back. We have seen everything from riots delaying our distribution to load shedding impacting our print schedule, botched bar codes, missing delivery trucks and more.”
Muse Magazine is distributed across South Africa, from the big cities of Cape Town, Johannesburg and Durban to charming dorpies like Parys, Sabie and Oudtshoorn and coastal gems like Knysna, East London, Langebaan and Umhlanga.
I am incredibly proud of what my team and I have achieved and hope we can continue to create great content and share it as widely as possible, while at the same time promoting this wonderful country we live in.
Nicky McArthur, publisher and editor-in-chief
“Our subscription base has flourished too, and we are now gracing the guest rooms of 124 hotels and lodges across South Africa, as well as airport lounges.
“What sets Muse apart is our unique blend of niche local content. Our diverse range of topics caters to a wide audience,” Nicky says.
Muse boasts both print and digital editions.
“For me, there’s nothing better than opening a new magazine – the touch, the smell. But we also understand that some readers prefer going online, and Muse Digital is free-to-read on our website, www.musemagazine.co.za,” says Nicky.
Nicky’s success with the magazine led to her being nominated for the South African Council for Business Women (SACBW) recognition awards.
Our subscription base has flourished too, and we are now gracing the guest rooms of 124 hotels and lodges across South Africa, as well as airport lounges.
Nicky McArthur, publisher and editor-in-chief
She brings her wealth of experience as the editor in chief and publisher. Having helmed notable publications such as Lowveld Living Magazine, The Property Magazine, Sandton Magazine, Indwe Inflight Magazine, and contributing to Decanter Magazine, People, and House & Leisure, Nicky is on a mission to create something extraordinary.
“I am incredibly proud of what my team and I have achieved and hope we can continue to create great content and share it as widely as possible, while at the same time promoting this wonderful country we live in.”
