Monday, 6 February, 2023


Macsteel Express outlet proudly launches in Mbombela

Macsteel Express recently celebrated the official opening of an independently owned franchise-partnership branch.

Shaun Keuning has taken the bold move from being an employee to owning a franchise outlet, Macsteel Express, located at 5 Bosch Street, Mbombela. Macsteel has been in business for more than 116 years, operating through prosperous and challenging times by adapting its business model to suit the times and markets in which it operates.

Pursuing reinvention is at the core of Macsteel’s DNA and the premise from which the business constantly seeks opportunities to evolve. Macsteel’s new business transformation model drives the consolidation and centralisation of functions within its business. This led Macsteel to consider the option of independent ownership of certain branches.
Keuning started working for Macsteel during a company acquisition in 1990. In 1994 he decided he wanted to expand on his experience and knowledge and left Macsteel to pursue other opportunities in and across the steel industry.
In 2016 he rejoined Macsteel with a wealth of experience and sales expertise. He was appointed as the free stock sales manager of the Macsteel Coil Processing division and successfully increased sales at all branches.
“The knowledge and experience I have gained from working in all sectors of the steel industry provide me with the expertise and understanding on making this franchise partnership opportunity a success. My vision for Macsteel Express Nelspruit is to establish an outlet that is a reliable and efficient supplier to our local customer base. I will be using my vast trading knowledge to increase Macsteel’s market share in the region,” said Keuning.
Macsteel Express Nelspruit will continue to hold a wide range of steel and steel-related hardware products and remain focused on partnering with customers to offer and provide solutions.
What makes Macsteel Express exceptional?
Its continued customer-centric and solutions-oriented approach to all customer engagements. It is open six days a week with in-store expertise and promises to deliver steel and steel-related hardware designed to meet the highest standards for all commercial and residential construction needs.
 “I am very excited to partner with Macsteel and be the third outlet to join the Macsteel Express franchise partnering concept. There will be no interruption of business with the transition to a Macsteel Express outlet. My team and I believe in the ethos of pursuing reinvention and are thrilled to be taking this journey with Macsteel,” concluded Keuning.

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